Advertising and Social Change

Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives.'This is a book to grow on and it should be in every academic library.' -- Choice, May 1982Berman, Ronald is the author of 'Advertising and Social Change' with ISBN 9780803917378 and ISBN 0803917376.