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9780879725273

Advertising and Popular Culture Studies in Variety and Versatility

Advertising and Popular Culture Studies in Variety and Versatility

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Product details

  • ISBN-13: 9780879725273
  • ISBN: 0879725273
  • Publisher: University of Wisconsin Press

AUTHOR

Danna, Sammy R., Danna, Sammy R.

SUMMARY

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.Danna, Sammy R. is the author of 'Advertising and Popular Culture Studies in Variety and Versatility' with ISBN 9780879725273 and ISBN 0879725273.

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