Advanced Web Metrics with Google Analytics

How Does Your Website Measure Up?Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies.Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, Advanced Web Metrics with Google Analytics has the expert guidance you need to enhance your brand and increase your site's ROI. Learn how to:Measure your web traffic and understand its impact on ROIConfigure your data collection parameters, then extract and analyze the collected dataDrill down to the precise visitor segments or time periods you chooseDiscover how long it takes for your visitors to convert to customersFollow best practices for page tagging and tracking dynamic web pages, Flash events, banners, and moreOptimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and e-mail marketing, and use ad version testing in conjunction with multivariate testingCentralize your data collection and track offline campaignsThis book is a recipe for measuring your success and optimizing your online marketing." -Jim Sterne, Founding Director and Chairman of the Web Analytics AssociationI can confidently recommend this book to anybody serious about turning web analytics into a competitive business advantage." -Dennis R. Mortensen, COO, IndexTools, Inc.Brian Clifton does a fantastic job of explaining how to effectively power a web analytics strategy using Google Analytics. Both new and seasoned GA users will benefit from Brian's book and his expertise." -Justin Cutroni, Director of Analytics and Testing, EpikOneWhat Brian Clifton doesn't know about Google Analytics probably hasn't been invented yet. In this book he shares his extensive knowledge in a concise and coherent fashion." -Neil Mason, Managing Director, Applied InsightsWhat's fantastic about this book is the practical, detailed help it gives you to get real value out of your web analytics tool." -Ashley Friedlein, CEO, E-consultancy.comClifton, Brian is the author of 'Advanced Web Metrics with Google Analytics', published 2008 under ISBN 9780470253120 and ISBN 0470253126.