Account Management Sales

Fast-track route to understanding key account management and its importance to a successful and profitable business Covers increasing the volume, profitability and predictability of key account sales, a team-based approach to account selling, planning for long-term account management and allocation of resouces Examples and lessons using SWOT analysis on the mission statements of a number of companies from different sectors Includes a resource section and access to a free website for insights, ideas and the best practice in account management, as well as key steps to practicing successful account management, key concepts and thinkers and an FAQ sectionLangdon, Ken is the author of 'Account Management Sales' with ISBN 9781841124582 and ISBN 1841124583.