Accidental Branding - How Ordinary People Build Extraordinary Brands

Praise for Accidental Branding "Ia?ve fallen in love with Accidental Branding. It is my favorite business book for 2008!" -Diane K. DanielsonTopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Womena?s Club and coauthor of The Savvy Gala?s Guide to Online Networking (or What Would Jane Austen Do?)"The central idea of this book is nothing short of brilliant. Not that you can start a business like Burta?s Bees in your basement, but that even experts can learn a lesson from the accidental marketers. Great stuff." -Seth Godinauthor of Meatball Sundae"Accidental Branding is a gift from a master storyteller. Vinjamuri has an extensive knowledge of brands and a keen nose for great stories." -Scott WilliamsChief Marketing Officer, Morgans Hotel Group"Accidental Branding is a wake-up call for budding entrepreneurs who think a great brand is only about market research." -Eve TahminciogluMSNBC.coma?s YourBiz bloggerauthor of From the Sandbox to the Corner Office"Vinjamuri tells stories to get us to think differently about familiar brands.A great read!" -Dawn KiernanDirector of Marketing, American ExpressVinjamuri, David is the author of 'Accidental Branding - How Ordinary People Build Extraordinary Brands', published 2008 under ISBN 9780470165065 and ISBN 0470165065.