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Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
by Silk, Alvin J., Geiger, Fra...
ISBN: 9781178481099
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Influence of Advertising's Affective Qualities on Consumer Response
by Silk, Alvin J., Vavra, Terr...
ISBN: 9781178598445
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Cross National Comparison of the Reliability of Selected Measurements from Consumer Surveys
by L, Davis, P, Douglas, J, Silk
ISBN: 9781172531950
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Conflict Policy and Advertising Agency-Client Relations
by Silk, Alvin J.
ISBN: 9781601986047
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Behavioural and Management Science in Marketing
by Harry L. Davis, Alvin J. Silk
ISBN: 9780471071792
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Small Group Theory and Marketing Research
by Davis, Harry L., Silk, Alvi...
ISBN: 9781179870694
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Notes on the application of attitude measurement and scaling techniques in marketing research
by Alvin J Silk
ISBN: 9781179500072
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A multiple-product sales force allocation model
by David Bruce Montgomery, Alv...
ISBN: 9781179687827
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Patterns of overlap in opinion leadership and interest for selected categories of purchasing...
by David Bruce Montgomery, Alv...
ISBN: 9781179528557
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Clinic, Genetics and Molecular Pathways of Congenital Heart Diseases : What Breaks the Heart
by Rickert-Sperling, Silke, Ke...
ISBN: 9783709118825
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Large-Scale Crew Scheduling : Models, Methods, and Applications in the Railway Industry
by J�tte, Silke
ISBN: 9783658243593
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Cambridge Textbook of Effective Treatments in Psychiatry
by Tyrer, Peter J., Silk, Kenn...
ISBN: 9780521842280
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Legacy of St. Vladimir Byzantium, Russia, America
by Meyendorff, John, Breck, J....
ISBN: 9780881410785
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primordial universe - L'univers Primordial : 28 June - 23 July 1999
by Binetruy, P., Schaeffer, R....
ISBN: 9783642074257
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Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
by Montgomery, David Bruce, Si...
ISBN: 9781175483829
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Patrullas Civiles y Su Legado : Superar la Militarizacion y Polarizacion del Campo Guatemalteco
by Popkin, Margaret L., Silk, ...
ISBN: 9781881055075
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Estimating the Dynamic Effects of Marketing Communications Expenditures
by Bruce, Montgomery, J, Silk
ISBN: 9781172531011
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Structure of Repeat Buying for New Packaged Goods
by Silk, Alvin J., Kalwani, Ma...
ISBN: 9781245074131
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Test-Retest Correlations and the Reliability of Copy Testing
by Silk, Alvin J.
ISBN: 9781245171885
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
by Bagozzi, Richard P., Silk, ...
ISBN: 9781245515207
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Use of Preference and Perception Measures in New Product Development : An exposition and Review
by Silk, Alvin J.
ISBN: 9781245576710
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